JSC Bank of Georgia (LSE: BGEO; GSE: GEB) (the "Bank”), Georgia’s leading bank announced today the launch of the American Express Card and the American Express Gold Card (the "Cards”) issued in Georgia. Bank of Georgia is an exclusive partner of American Express for Credit Card Acquiring and Issuing in Georgia as per agreement signed in December 2008.
The Cards are designed to satisfy the requirements of busy clients with demanding lifestyles through a range of innovative and unique benefits that are new to the Georgian market. This includes automatic inclusion in American Express’ world-wide Membership Rewards programme that enables the Cardmembers to earn points that can be redeemed at a wide range of travel and retail partners as well as discounts in hotels and other merchants around the world.
"I am delighted to announce the launch of the American Express card issuance in Georgia. Through cooperation with one of the most renowned brands in the world, Bank of Georgia brings an innovative product to the Georgian market, best matching the customer needs. The multi-year exclusive right for the issuance of the American Express Gold Card will increase Bank of Georgia’s competitive advantage in penetrating the mass affluent segment, a key component of our retail banking strategy in Georgia", said Irakli Gilauri, Chief Executive Officer, Bank of Georgia.
"We are extremely proud to partner with Bank of Georgia and offer these innovative Credit Card products on the Georgian market”, said Alex Furber, Vice Present, American Express. "The travel, lifestyle and financial needs of Georgian clients are becoming more and more demanding and the American Express Credit Cards are designed to meet these needs, whether consumers are shopping at home or traveling abroad."
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